Solution - proof of origin that survives beyond publication.

Puit.is anchors provenance at the source, so digital media can remain independently checkable after editing, compression, migration, reposting, and reuse.

It is built for cultural heritage, institutional records, and high-consequence media workflows where origin must remain verifiable beyond one platform, one database, or one moment in time.

Scope an integration test

Screenshot of the puit.is demo dashboard upload and verification interface.

Why now

Three independent developments are pushing provenance from a nice-to-have to an expectation.

Signal 1

Transparency obligations are arriving

EU law now requires providers to ensure that synthetic content is identifiable. The open question is what survives redistribution.

puit.is is designed to support transparent, auditable, and privacy-aware provenance workflows; applicability depends on the use case, operator, and content.

EU AI Act, Article 50

Signal 2

The industry is converging on provenance

Platforms and standards bodies are moving from detection to declared origin. puit.is addresses what those approaches leave open: what happens after metadata is stripped and the file is re-encoded.

Signal 3

“Deepfakes and fabricated content are destabilising the open society. The industry increasingly needs watermarking and clear-source standards. It's crucial that this trust is built into the technology from the start.”

Narendra Modi, Prime Minister of India

India AI Impact Summit, New Delhi · February 19, 2026

Official Press Information Bureau release

Measured where provenance usually breaks.

Provenance systems often work while files remain untouched. The real test begins when media is resized, compressed, reformatted, reposted, or moved across systems.

Current TRL6 evidence shows 99.5% PER on >12K unique images and 98.5% UID recovery after manual WhatsApp recompression, supported by 20+ reproducible verification runs and negative-control testing.

In the latest WhatsApp channel test, puit.is reached 98.5% UID recovery after manual WhatsApp recompression, equal to 985/1,000 baseline-perfect items.

These are measured robustness results under defined transformation and recompression conditions, not a claim of universal removal-proof watermarking.

Built for the gap between creation and verification.

Metadata can disappear. Hashes break when files change. Detection systems estimate likelihood, but they do not preserve a durable link to origin.

Puit.is is designed for the part of the journey where provenance usually fails: after media leaves its original system but still needs to be trusted, challenged, reused, archived, or verified later.

That makes it relevant for digital heritage, public records, editorial workflows, rights management, brand protection, and any environment where evidence must survive beyond the first upload.

Differentiators - proactive at creation, open & resilient across platforms

Core pillars

Source-first

Attach provenance before uncertainty spreads.

Robust through transformation

Designed for compression, edits, migration, derivatives, reposting, and reuse.

Independently verifiable

Enable checks across operators, institutions, systems, and workflows.

Privacy-by-design

Verify origin without exposing more information than necessary.

Where puit.is becomes useful

From archives and newsrooms to brands and evidence workflows, puit.is is designed for contexts where origin, continuity, and independent verification matter after files start moving.

Digital heritage preservation

Challenge

Digital collections move across systems, formats, and time. Once provenance weakens, authorship, rights context, and institutional trust become harder to defend.

Source: UNESCO Charter on the Preservation of the Digital Heritage

How puit.is helps

Puit.is embeds provenance at or near digitisation, so continuity can remain checkable across derivatives, migration, and reuse.

Impact

Stronger continuity for long-horizon preservation and cross-institution sharing.

Journalism and news media

Challenge

Newsroom assets are edited, published, syndicated, and reposted under deadline. Trust weakens when provenance breaks along the chain.

Source: Reuters Institute Digital News Report 2024

How puit.is helps

Puit.is supports source-linked continuity through editorial workflows and later redistribution.

Impact

Faster checks, fewer disputes, stronger defensibility.

Film and VFX

Challenge

Production assets pass through many hands, versions, and render steps. Once continuity weakens, attribution and leak tracing become harder.

Source: MPA Trusted Partner Network & Content Security Best Practices

How puit.is helps

Puit.is adds source-linked provenance that can remain meaningful across editing, rendering, and downstream reuse.

Impact

Stronger attribution and continuity in complex media pipelines.

Platforms and redistribution

Challenge

Public distribution paths often detach files from their original context. That makes provenance fragile precisely where the public encounters content.

Source: IPTC metadata tests - social platforms strip embedded image metadata

How puit.is helps

Puit.is is designed to keep origin linkages meaningful after reposting, re-encoding, and ordinary transformation.

Impact

More durable provenance where metadata alone does not travel.

High-stakes documentation and evidence workflows

Challenge

When digital records may later face dispute, broken continuity creates risk. Evidence is harder to defend if origin cannot still be checked after ordinary handling.

Source: NIST digital evidence preservation guidance

How puit.is helps

Puit.is supports stronger provenance continuity across transfer, storage, and later review.

Impact

Stronger auditability where records may later need independent scrutiny.

See where provenance fits

If provenance breaks somewhere in your workflow, we would like to hear where it happens and what has to hold up later.

Get in touch

Roadmap to institutional readiness

Puit.is is moving from robust image-layer provenance toward broader media formats, lighthouse pilots, and auditable deployment environments.

More formats

From images toward audio, video, 3D, and complex heritage objects.

Lighthouse pilots

Heritage, archive, newsroom, and public-interest workflows.

Verification layer

Confidence-graded checks with clearer evidence outputs for real review processes.

EU-based infrastructure

Reproducible, auditable deployment for institutional and regulated environments.

Make provenance operational.

Explore the demo and see how source-anchored verification can fit real heritage, media, and institutional workflows.

Scope an integration test